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Thesaurus: Protohype

The process of leaking a prototype device to generate buzz about a product you don't quite yet have ready for market to a friendly tech website who will promote the gizmo well before it's ready to go. > Gizmodo's finding…

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  1. The process of leaking a prototype device to generate buzz about a product you don't quite yet have ready for market to a friendly tech website who will promote the gizmo well before it's ready to go. > Gizmodo's finding of that Apple iPhone 4G months before it's released is clearly a case of protohype.