- 1. A social-media driven [reverse boycott] in which people reward socially responsible businesses with their patronage in a one-day [spending blitz]. > A recent Carrotmob "[buycott]" drew 400 people to the hotel. This will be Vancouver's second mobbing; the first in 2010 raised $1,800 for a coffee shop to install energy efficient lighting. Source: ecdict
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carrot mobs
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peopleblitzboycottbusinessescoffeedrewdrivenefficientenergyfirsthotelinstalllightingmobbingpatronageraisedrecentresponsiblereverserewardsecondshopsociallyspending
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